Head of Marciano
SCOPE: $250M global business with full P&L ownership
Repositioned Marciano through elevated assortments, sharper product storytelling, improved inventory discipline, and stronger alignment across Design, Buying, Planning, Retail, and Digital.
Led end-to-end merchandising and product strategy across fashion, lifestyle, and activewear categories, delivering regionally relevant assortments that balanced brand elevation, customer demand, and commercial performance.
Collaborated with Design to deliver highly productive seasonal assortments that fused trend, performance, and lifestyle; strengthening the brand’s competitiveness in an evolving category.
Executed initiatives to improve inventory efficiency, optimize margins, and accelerate speed-to-market.
Mentored and developed a best-in-class team across buying, merchandising, and planning, creating a strong talent pipeline and driving 15+ internal promotions.
Key Results
Drove record business performance, including +32% comps in FY23, through sharper product strategy, stronger category execution, and improved customer engagement.
Delivered an 85% design adoption rate by strengthening Merchandising and Design collaboration, improving product relevance and accelerating category launches.
Relaunched Marciano shop-in-shops within GUESS retail locations, delivering a +67% comp.
Increased e-commerce sales +20% year-over-year through exclusive online assortments and stronger digital merchandising.
