VP of Merchandising
SCOPE: $630M global performance apparel business
· Lead global merchandising strategy for a high-growth performance apparel brand, shaping multi-year product architecture, seasonal line plans, category strategies, and growth priorities across core and emerging businesses.
· Translate deep customer insight, healthcare professional needs, market trends, and functional product requirements into commercially scalable assortments that balance performance, comfort, durability, style, and brand relevance.
· Partner closely with Design, Product Development, Planning, Marketing, and Commercial teams to build cohesive product narratives, sharpen go-to-market execution, and ensure alignment from concept through launch.
· Drive lifecycle, pricing, and assortment strategies to improve margin, inventory productivity, replenishment efficiency, and long-term category health.
· Identify white space opportunities through customer, competitor, category, and market analysis, informing innovation pipelines, product storytelling, and future growth platforms.
· Build, lead, and develop a high-performing team with a culture rooted in collaboration, accountability, consumer obsession, creativity, and executional excellence.
Key Results
Drove +31% YoY growth in Q4 2025, contributing to +12% YoY growth for the full year.
Scaled new performance-driven categories that expanded market share and strengthened brand positioning as a leader in functional apparel.
Improved inventory efficiency by aligning the innovation pipeline with demand cycles, reducing risk while increasing hit rates.
Strengthened cross-functional alignment with Design, Product Development, and Marketing, enabling clearer seasonal priorities and more compelling product storytelling.
Elevated assortment discipline and category planning by creating stronger connectivity between consumer insight, product architecture, pricing strategy, margin goals, and go-to-market execution.
